Our Story
Some businesses are built to earn profits.
Others are built to preserve a legacy.
Itrify Naturals belongs to the second.
Our journey began in 1965 in the historic city of Kannauj, India’s Perfume Capital, where the timeless art of traditional Deg & Bhapka distillation has been practiced for centuries.
Inspired by this rich heritage, Late Shri Vidhya Prasad Gupta laid the foundation of our family business with a vision to preserve nature’s purest fragrances.
1965 →
Founded by
Late Shri Vidhya
Prasad Gupta
1970 →
Registered
Sunder Products
2010 →
Established
Sunder Pragati
Products
2026 →
Founded
Sunder Exports
Today
Premium Brand
Itrify Naturals
Why Kannauj?
For centuries, Kannauj has been known worldwide for producing premium-quality Natural Attars, Essential Oils, Floral Waters, and Botanical Extracts using traditional copper distillation techniques.
Itrify Naturals proudly carries this heritage into the modern world.
Natural Ingredients
Only carefully selected
premium botanicals.
Traditional Craftsmanship
Inspired by centuries-
old Kannauj techniques.
Premium Quality
Every product passes
strict quality standards.
Global Vision
Sharing India's fragrance
heritage with the world.
⭐ Three Generations of Trust ⭐
Every generation faced new challenges,
but one promise never changed—
Purity. Quality. Authenticity.
Today, the third generation proudly continues this journey
by combining traditional craftsmanship with modern innovation.
Our Mission
To preserve the centuries-old fragrance heritage of Kannauj while delivering premium-quality Perfumes, Attars, Essential Oils, and Natural Aroma Products across India and the world.
Our Promise
- Authentic Products
- Traditional Manufacturing
- Premium Packaging
- Customer Satisfaction